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LinkedIn Starts Piping Sales Data to Salesforce and Dynamics

posted by Fnord666 on Friday March 24 2017, @12:47PM   Printer-friendly
from the another-brick-in-the-wall dept.

Phoenix666 writes:

LinkedIn has revealed a new version of its SaaSy Sales Navigator that pipes activities from the network into Salesforce.com.

Sales Navigator has been around for years and offers subscribers the chance to pursue their prey within the walled garden of the social network for suits.

But as the company explains, that activity took place in a silo that made it hard to understand the progress of sales efforts conducted inside LinkedIn.

That's not how things are supposed to happen, because when CRM burst onto the scene in the late 1990s one of its main selling points was that it offered an application for sales people to record every call, mail, and sideways glance in the direction of a customer or prospect. Sales people using LinkedIn to do their jobs without their efforts being recorded in CRM is therefore an oddity.

Which LinkedIn has now fixed with a new "CRM Sync" feature that lets LinkedIn users send activities in the network with their CRM.

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  • (Score: 2, Interesting) by its_gonna_be_yuge! on Friday March 24 2017, @03:28PM (1 child)

    by its_gonna_be_yuge! (6454) on Friday March 24 2017, @03:28PM (#483680)

    Linked-In is trying to become a paid-for-service CRM interface, using it's own network of users and also customer data from company sales people using the CRM.

    I don't see anything really "evil" in this. Anyone who is stupid enough to still be on LinkedIn has already given up their rights to not be spammed and
    accepts that their information will be used by others. Go figure.

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  • (Score: 2) by Wootery on Saturday March 25 2017, @02:10PM

    by Wootery (2341) on Saturday March 25 2017, @02:10PM (#484101)

    Anyone who is stupid enough to still be on LinkedIn

    Except that, as a career tool, it does sometimes work. Using LinkedIn doesn't immediately make you an idiot.