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Phoenix666 writes:

LinkedIn has revealed a new version of its SaaSy Sales Navigator that pipes activities from the network into Salesforce.com.

Sales Navigator has been around for years and offers subscribers the chance to pursue their prey within the walled garden of the social network for suits.

But as the company explains, that activity took place in a silo that made it hard to understand the progress of sales efforts conducted inside LinkedIn.

That's not how things are supposed to happen, because when CRM burst onto the scene in the late 1990s one of its main selling points was that it offered an application for sales people to record every call, mail, and sideways glance in the direction of a customer or prospect. Sales people using LinkedIn to do their jobs without their efforts being recorded in CRM is therefore an oddity.

Which LinkedIn has now fixed with a new "CRM Sync" feature that lets LinkedIn users send activities in the network with their CRM.

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