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posted by Fnord666 on Sunday March 26 2017, @01:58AM   Printer-friendly
from the can-you-blame-them dept.

Google has failed to convince major brands (such as AT&T, Verizon, Enterprise Holdings, Volkswagen, and Tesco) to continue advertising on YouTube, following the "revelation" that ads can appear next to extremist, homophobic, anti-Semitic, raunchy, etc. content. From Google's Tuesday response:

We know advertisers don't want their ads next to content that doesn't align with their values. So starting today, we're taking a tougher stance on hateful, offensive and derogatory content. This includes removing ads more effectively from content that is attacking or harassing people based on their race, religion, gender or similar categories. This change will enable us to take action, where appropriate, on a larger set of ads and sites. We'll also tighten safeguards to ensure that ads show up only against legitimate creators in our YouTube Partner Program—as opposed to those who impersonate other channels or violate our community guidelines. Finally, we won't stop at taking down ads. The YouTube team is taking a hard look at our existing community guidelines to determine what content is allowed on the platform—not just what content can be monetized. [...] We're changing the default settings for ads so that they show on content that meets a higher level of brand safety and excludes potentially objectionable content that advertisers may prefer not to advertise against. Brands can opt in to advertise on broader types of content if they choose.

The growing boycott started in the UK:

On Friday, the U.K. arm of the Havas agency, whose clients include the BBC and Royal Mail, said it would halt spending on YouTube and Web display ads in Google's digital advertising network. In doing so, Havas UK CEO Paul Frampton cited a duty to protect clients and "ensure their brands are not at all compromised" by appearing alongside or seeming to sponsor inappropriate content. The decision by a global marketing group with a U.K. digital budget of more than $200 million to put its dealings with Google on "pause" followed a recent controversy over YouTube star Felix "PewDiePie" Kjellberg, who lost a lucrative production contract with Maker Studios and its owner, Walt Disney Co., over "a series of anti-Semitic jokes and Nazi-related images in his videos," as the Two-way reported. As the BBC reports, "Several high profile companies, including Marks and Spencer, Audi, RBS and L'Oreal, have pulled online advertising from YouTube."

Google's Chief Business Officer Philipp Schindler also promised to develop "new tools powered by our latest advancements in AI and machine learning to increase our capacity to review questionable content for advertising".


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  • (Score: 2, Informative) by Anonymous Coward on Sunday March 26 2017, @04:10AM (4 children)

    by Anonymous Coward on Sunday March 26 2017, @04:10AM (#484260)

    If you get ads on youtube you're using the internet wrong.

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  • (Score: 1) by ShadowSystems on Sunday March 26 2017, @04:42AM (3 children)

    by ShadowSystems (6185) <ShadowSystemsNO@SPAMGmail.com> on Sunday March 26 2017, @04:42AM (#484267)

    And if you can't maintain a cell signal on your Apple phone it's because you're holding it wrong?
    Jackass.

    I use IE11 because I have to, not because I want to; everything else causes my Screen Reader Environment (SRE) to crap itself.
    FireFox causes an intercept error with something inside the SRE that causes the SRE to no longer be able to read the screen. Solution is to shut down the browser, reboot the SRE, & use a different browser. Yes I've told the devs, given a copy of the error logs, & have yet to hear back.
    PaleMoon isn't accessible *at all*. They physicly *removed the functionality* from their fork & claim it's to "ensure compatability". PM can KMMFA.
    Safari on Windows sucks so bad it's not even funny. When it takes *minutes* to finish doing whatever it's doing between launch & giving me control, locking up my system until it finishes, I uninstalled it rather than keep fighting with it.
    Opera can't seem to make up it's mind if it wants to let my SRE use it's native keyboard shortcuts or if the browser wants to co-opt them for it's own use. Try to get the SRE to read a web page & it's a crap shoot if the key command works or not. Again, uninstalled it rather than keep taking the migraine meds.
    So that leaves IE11 on my Win7Pro64 box. I don't have much of a choice.
    This also explains why I can't use any of the plugins mentioned earlier. If they don't have a version for IE then there's SFA I can do to install them.
    So please, nice anonymous coward, tell me again how I'm using the internet wrong?
    Perhaps you MIGHT want to THINK about your answer before you knee-jerk your head up your ass, M'kay?
    *Sigh*

    • (Score: 0) by Anonymous Coward on Sunday March 26 2017, @04:53AM

      by Anonymous Coward on Sunday March 26 2017, @04:53AM (#484270)

      You can use a proxy to block the ads.

    • (Score: 1, Informative) by Anonymous Coward on Sunday March 26 2017, @07:33AM (1 child)

      by Anonymous Coward on Sunday March 26 2017, @07:33AM (#484291)

      I noticed that all the ads went away after using the hosts file at the following link. It's old school but it works great and browser independent...

      http://winhelp2002.mvps.org/hosts.htm [mvps.org]

      • (Score: -1, Flamebait) by Anonymous Coward on Sunday March 26 2017, @08:37PM

        by Anonymous Coward on Sunday March 26 2017, @08:37PM (#484432)

        It's so nice to see you again, APK!

        I thought you'd crawled back into your hole permanently.

        Please stick around and post all your ridiculous drivel so we can go back to laughing at you to your face instead of behind your back.

        Kisses, honey!