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Giant Digital Adverts Could Soon Be in Our Cities

posted by Fnord666 on Tuesday March 28 2017, @06:04AM   Printer-friendly
from the a-new-life-awaits-you-in-the-off-world-colonies dept.

Phoenix666 writes:

Passers-by on a London street were recently amazed to see a fleeting image of a pink tongue protruding from fruitily plump lips, seemingly suspended in mid-air. It was the famous logo for the Rolling Stones and was part of an experiment by tech start-up Lightvert. Its technology can produce images that appear to be 200m (656ft) high, but which only exist in the eye of the viewer for a fraction of a second. So could we be on the verge of seeing giant digital ads in our cities, similar to those featured in the seminal 1982 sci-fi film Blade Runner?

Lightvert certainly hopes so. Its tech, called Echo, works by employing a narrow - no more than 200mm - strip of reflective material fixed to the side of a building. A high-power projector mounted below or above the strip beams light off the reflector directly into the viewer's eye.

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  • (Score: 2) by c0lo on Tuesday March 28 2017, @07:38AM (1 child)

    by c0lo (156) Subscriber Badge on Tuesday March 28 2017, @07:38AM (#485063) Journal

    You mean... like a some of beams laser projectors scanning/projecting on the surface of an translucent foil?
    What a marvel technological advance!!! We are sooo deep into the future!

    --
    https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
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  • (Score: 2) by driverless on Tuesday March 28 2017, @11:32AM

    by driverless (4770) on Tuesday March 28 2017, @11:32AM (#485088)

    A new life awaits you in the Off-World Colonies. The chance to begin again in a golden land of opportunity and adventure. Lets go to the Colonies!