Passers-by on a London street were recently amazed to see a fleeting image of a pink tongue protruding from fruitily plump lips, seemingly suspended in mid-air. It was the famous logo for the Rolling Stones and was part of an experiment by tech start-up Lightvert. Its technology can produce images that appear to be 200m (656ft) high, but which only exist in the eye of the viewer for a fraction of a second. So could we be on the verge of seeing giant digital ads in our cities, similar to those featured in the seminal 1982 sci-fi film Blade Runner?
Lightvert certainly hopes so. Its tech, called Echo, works by employing a narrow - no more than 200mm - strip of reflective material fixed to the side of a building. A high-power projector mounted below or above the strip beams light off the reflector directly into the viewer's eye.
(Score: 3, Funny) by LoRdTAW on Tuesday March 28 2017, @01:00PM (2 children)
Last time I put on black glasses all I saw were black and white ads telling me to consume, conform, marry and reproduce, submit, watch tv, stay asleep, and ugly ass alien looking people. No thanks.
(Score: 0) by Anonymous Coward on Tuesday March 28 2017, @08:28PM
For those who haven't seen the referenced work, you have missed a cool movie.
John Carpenter's "They Live" with Rowdy Roddy Piper [googleusercontent.com] (orig) [conspiracy-cafe.com]
-- OriginalOwner_ [soylentnews.org]
(Score: 2) by jasassin on Tuesday March 28 2017, @11:39PM
This is why I love soylentnews.
jasassin@gmail.com GPG Key ID: 0xE6462C68A9A3DB5A