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posted by Fnord666 on Tuesday March 28 2017, @06:04AM   Printer-friendly
from the a-new-life-awaits-you-in-the-off-world-colonies dept.

Passers-by on a London street were recently amazed to see a fleeting image of a pink tongue protruding from fruitily plump lips, seemingly suspended in mid-air. It was the famous logo for the Rolling Stones and was part of an experiment by tech start-up Lightvert. Its technology can produce images that appear to be 200m (656ft) high, but which only exist in the eye of the viewer for a fraction of a second. So could we be on the verge of seeing giant digital ads in our cities, similar to those featured in the seminal 1982 sci-fi film Blade Runner?

Lightvert certainly hopes so. Its tech, called Echo, works by employing a narrow - no more than 200mm - strip of reflective material fixed to the side of a building. A high-power projector mounted below or above the strip beams light off the reflector directly into the viewer's eye.


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  • (Score: 0) by Anonymous Coward on Tuesday March 28 2017, @03:44PM

    by Anonymous Coward on Tuesday March 28 2017, @03:44PM (#485221)

    I already avoid companies that use spam or popups as "advertising "