Passers-by on a London street were recently amazed to see a fleeting image of a pink tongue protruding from fruitily plump lips, seemingly suspended in mid-air. It was the famous logo for the Rolling Stones and was part of an experiment by tech start-up Lightvert. Its technology can produce images that appear to be 200m (656ft) high, but which only exist in the eye of the viewer for a fraction of a second. So could we be on the verge of seeing giant digital ads in our cities, similar to those featured in the seminal 1982 sci-fi film Blade Runner?
Lightvert certainly hopes so. Its tech, called Echo, works by employing a narrow - no more than 200mm - strip of reflective material fixed to the side of a building. A high-power projector mounted below or above the strip beams light off the reflector directly into the viewer's eye.
(Score: 3, Insightful) by Sulla on Tuesday March 28 2017, @04:07PM (2 children)
Sounds like a great use for drones with spraypaint.
Ceterum censeo Sinae esse delendam
(Score: 2) by bob_super on Tuesday March 28 2017, @10:03PM (1 child)
There are lots of problems with modern life which could be solved with enough paintball guns.
(Score: 1, Funny) by Anonymous Coward on Tuesday March 28 2017, @10:19PM
Don't like your neighbors looking into your yard? Paintball the window!
Don't like your politicians lying to you? Paintball their face!
Don't like your spouse? Paintball them and watch them disappear!
Don't like life? Paintball your head! Then sit back and breathe a sigh of relief that you picked up a paintball gun by accident, then go about enjoying life.