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from the a-new-life-awaits-you-in-the-off-world-colonies dept.
Passers-by on a London street were recently amazed to see a fleeting image of a pink tongue protruding from fruitily plump lips, seemingly suspended in mid-air. It was the famous logo for the Rolling Stones and was part of an experiment by tech start-up Lightvert. Its technology can produce images that appear to be 200m (656ft) high, but which only exist in the eye of the viewer for a fraction of a second. So could we be on the verge of seeing giant digital ads in our cities, similar to those featured in the seminal 1982 sci-fi film Blade Runner?
Lightvert certainly hopes so. Its tech, called Echo, works by employing a narrow - no more than 200mm - strip of reflective material fixed to the side of a building. A high-power projector mounted below or above the strip beams light off the reflector directly into the viewer's eye.
(Score: 1, Informative) by Anonymous Coward on Tuesday March 28 2017, @05:23PM (1 child)
> Where do I opt out? Who can make an adblocker for those?
Move to Hawaii. Billboards are illegal there because it is bad for tourism.
That shit does not belong in paradise, these will never be allowed.
(Score: 2) by Nuke on Tuesday March 28 2017, @10:46PM
Move to Hawaii. Billboards are illegal there
In the UK there are quite strict regulations about signage. What is allowed does depend on the location and the judgement of local authorities - eg in some places (famously like Piccadilly Circus and brash seaside resorts) they are accepted as part of the scene; in others like the open countryside you cannot put up any sign at all (though it is often flouted).
I very much doubt that this Lightvert thing has had obtained permission for where it is ("but the sign is only 200mm wide m'lord"), but they are pushing the boundaries no doubt. TBH I don't think they will get very far with it, except maybe at Piccadilly Circus.