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Waze's traffic navigation app already shows ads prodding drivers to swing by fast-food joints like Dunkin' Donuts and Taco Bell. Now it's adding a new item to its menu—the ability to place orders at some shops.
On Tuesday, the Google-owned app will start letting drivers purchase coffee and other items from Dunkin' Donuts for pickup along their way. It's the first time that Waze has offered this kind of "order ahead" option, but unlikely to be the last.
If all goes well with the Dunkin' Donuts test, Waze plans to team up with other merchants so its millions of users can order pizza, reserve parking spaces, fill prescriptions and even buy groceries without having to open another app on their phones.
"It could be almost anything that a driver could order ahead and have ready for pick up," said Jordan Grossman, head of Waze's business partnerships in North America.
They should dispatch drones to bring the donuts to your car while you're stuck in morning traffic.
(Score: 3, Insightful) by ikanreed on Wednesday March 29 2017, @06:43PM
I'm sorry, did you just imply your personal safety is more important than our ability to increase sales 3% this quarter?
The first day that corporations figure out how to get literal captive audiences is the last day of freedom on the planet.