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takyon writes:

The FCC broadband privacy rules have now been repealed by both the Senate and the House, and the repeal is highly likely to be approved by President Trump. This has generated interest (and advertising) for VPN services:

The vote by the U.S. Congress to repeal rules that limit how internet service providers can use customer data has generated renewed interest in an old internet technology: virtual private networks, or VPNs.

[...] "Time to start using a VPN at home," Vijaya Gadde‏, general counsel of Twitter Inc, said in a tweet on Tuesday that was retweeted by Twitter Chief Executive Jack Dorsey. Gadde was not immediately available for comment. Twitter said she was commenting in her personal capacity and not on behalf of the company.

[...] Some smaller broadband providers are now seizing on privacy as a competitive advantage. Sonic, a California-based broadband provider, offers a free VPN service to its customers so they can connect to its network when they are not home. That ensures that when Sonic users log on to wi-fi at a coffee shop or hotel, for example, their data is not collected by that establishment's broadband provider. "We see VPN as being important for our customers when they're not on our network. They can take it with them on the road," CEO Dane Jasper said.

[...] Private Internet Access, a VPN provider, took a visible stand against the repeal measure when it bought a full-page ad in the New York Times on Sunday. But the company, which boasts about a million subscribers, potentially stands to benefit from the legislation, acknowledged marketing director Caleb Chen.

VPNs have drawbacks. They funnel all user traffic through one point, so they are an attractive target for hackers and spies. The biggest obstacle to their routine use as a privacy safeguard is that they can be too much of a hassle to set up for many customers. They also cost money.

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