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The CBC reports on research published at Plos One: Prof. Jörg Bohlmann and a team of researchers at the University of British Columbia have found 30 genes within the cannabis genome that determine the aroma and flavour of the plant.
The findings are the first step toward creating flavour standards that can be replicated. With Canada on the cusp of legalizing pot, Bohlmann said "standards could be created that follow the wine industry, where the types of grapes and effects of climate and terrain on the crop's flavour produce specific and replicable varieties of wine."
Of course this now opens the door to multinationals taking control of the pot industry, introducing GMO strains, and driving the craft industry out of business.
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Researchers Identify Flavour Genes for Pot
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Everything is worth precisely as much as a belch, the difference being
that a belch is more satisfying.
-- Ingmar Bergman
(Score: 2, Insightful) by Anonymous Coward on Monday April 03 2017, @05:59AM (2 children)
Unless we act fast to kill the branding and lifestyle marketing before it starts, we'll lose our chance. Lobbyists will be well-funded by the pot industry, preventing any action.
Australia's tobacco packaging (mandated font, colors, size, and vivid graphic warning pictures that vary) is making a huge impact. The industry claimed it wouldn't work, yet fought it fiercely for some reason. It works.
At minimum, we need to do that for pot. (and tobacco and alcohol too of course) Better yet, fully eliminate the brand name. We can assign numeric brand identifiers that change every 90 days.
(Score: 0) by Anonymous Coward on Monday April 03 2017, @08:09PM
I don't care what you do with the packaging, as long as I can be sure who grew it.
I need it for a health problem. Cannabis gave me my life back.
(Score: 2) by urza9814 on Tuesday April 04 2017, @01:55PM
Great, so it's impossible to know who you're buying from, and you can't tell if you're buying from the brand you're boycotting because of their politics, or the brand you're boycotting because they were caught cutting their last batch with oregano, or the local coop that's known to produce quality stuff...so that consumers have zero power and the market can be fully controlled by the federal government and major corporations. Sounds like a great plan... <\s>
Ban ads, certainly. But don't ban branding. Maybe I'm crazy, but I like to believe I have a right to know what the hell I'm ingesting...regardless of what the politicians and agribusiness like to claim...
Hell, look at how the major food brands fight in favor of limiting branding on food packaging (ie, GMO labeling and such). So why would you expect limitations on branding to hurt them here? It's not going to hurt Marlboro who mass produces low quality stuff and sells it at the lowest price possible. It's going to hurt smaller scale producers who can't get their prices quite as low because they don't have millions to spend to spin up a national distribution chain and all the economies of scale that go with it or because they're trying to produce a better quality product. If there's no branding and the only choice is on price, everyone will buy whatever is cheapest, and smaller or higher quality competitors will be quickly forced out of the market.
How about we just stick with no sales across state lines? That seems to be working alright so far; the multinationals aren't going to want to spin up a separate supply chain for every single state.