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Verizon to House Yahoo! and AOL Under "Oath" Brand

posted by Fnord666 on Tuesday April 04 2017, @08:03PM   Printer-friendly
from the I-swear dept.

takyon writes:

Verizon. Yahoo! AOL. Oath:

Tim Armstrong, the head of Verizon's AOL division, announced Oath in a Twitter post on Monday afternoon: "Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017."

The brand will apply to the digital media division of Verizon after it buys Yahoo's internet assets for $4.48 billion, a deal that is expected to close by the end of June. But do not count the legacy brands out just yet: Yahoo, AOL and The Huffington Post will continue to exist and operate with their own names — under the Oath umbrella.

[...] Many greeted the announcement with bewilderment, with some suggesting that Oath sounded like the name of a heavy metal band.

Also at Yahoo News (AFP) and Ars Technica.

Original Submission

 
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  • (Score: 0) by Anonymous Coward on Tuesday April 04 2017, @09:04PM (1 child)

    by Anonymous Coward on Tuesday April 04 2017, @09:04PM (#488823)

    I think it's like the megacorp version of bundled cable channels for the next time they hot potato it to the next suckers who think they can buy it and do something useful with a bunch of dead brands. "Sure we'll give you Yahoo Sports which inexplicably still possesses some value to someone somewhere, but you gotta sort through the other yahoo channels and you get 40 useless AOL channels as well. Take the Oath... please? We're practically giving it away here folks!"

    Also, that name sucks. That's the name the dude in marketing who just got too old and lame to be in marketing anymore tosses out, the reactions on his coworkers faces being his proverbial death knell. It sounds like the name of some straight to VHS B-movie knock-off of a major occult horror movie that happened right after the good one happened, so that they could try to cash in on the excitement. CAN YOU HEAR ME NOW, VERIZON? Good, cause you're fucking lame.

  • (Score: 0) by Anonymous Coward on Wednesday April 05 2017, @08:47AM

    by Anonymous Coward on Wednesday April 05 2017, @08:47AM (#489064)

    It sounds like the name of some straight to VHS B-movie knock-off of a major occult horror movie that happened right after the good one happened, so that they could try to cash in on the excitement.

    So you say the name fits the product well?