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Verizon to House Yahoo! and AOL Under "Oath" Brand

posted by Fnord666 on Tuesday April 04 2017, @08:03PM   Printer-friendly
from the I-swear dept.

takyon writes:

Verizon. Yahoo! AOL. Oath:

Tim Armstrong, the head of Verizon's AOL division, announced Oath in a Twitter post on Monday afternoon: "Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017."

The brand will apply to the digital media division of Verizon after it buys Yahoo's internet assets for $4.48 billion, a deal that is expected to close by the end of June. But do not count the legacy brands out just yet: Yahoo, AOL and The Huffington Post will continue to exist and operate with their own names — under the Oath umbrella.

[...] Many greeted the announcement with bewilderment, with some suggesting that Oath sounded like the name of a heavy metal band.

Also at Yahoo News (AFP) and Ars Technica.

Original Submission

 
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  • (Score: 2) by xpda on Tuesday April 04 2017, @09:39PM (2 children)

    by xpda (5991) on Tuesday April 04 2017, @09:39PM (#488835) Homepage

    It looks like Verizon, in their infinite wisdom, forgot to get the oath.com domain. It won't be cheap now! However, it's got to be a better deal than spending billions on Yahoo.

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  • (Score: 2) by takyon on Tuesday April 04 2017, @09:51PM

    by takyon (881) <takyonNO@SPAMsoylentnews.org> on Tuesday April 04 2017, @09:51PM (#488847) Journal

    Well, if the Oath name doesn't actually end up being seen by the end user, maybe it won't matter. It still seems like a big oversight though.

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  • (Score: 0) by Anonymous Coward on Wednesday April 05 2017, @04:48AM

    by Anonymous Coward on Wednesday April 05 2017, @04:48AM (#489019)

    It looks like they did get oath.net:

    Please take a look at any of the sites in the Dark Sites Network (DSN) below.