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Verizon. Yahoo! AOL. Oath:
Tim Armstrong, the head of Verizon's AOL division, announced Oath in a Twitter post on Monday afternoon: "Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017."
The brand will apply to the digital media division of Verizon after it buys Yahoo's internet assets for $4.48 billion, a deal that is expected to close by the end of June. But do not count the legacy brands out just yet: Yahoo, AOL and The Huffington Post will continue to exist and operate with their own names — under the Oath umbrella.
[...] Many greeted the announcement with bewilderment, with some suggesting that Oath sounded like the name of a heavy metal band.
Also at Yahoo News (AFP) and Ars Technica.
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Verizon to House Yahoo! and AOL Under "Oath" Brand
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In Tulsa, Oklahoma, it is against the law to open a soda bottle without
the supervision of a licensed engineer.
(Score: 3, Interesting) by takyon on Tuesday April 04 2017, @09:50PM (2 children)
I can't help but think that the online advertising market is going to collapse, hitting Google the hardest.
You may have seen the troubles YouTube has faced in recent days with advertising and offensive content. That's nothing compared to what could happen if advertisers find that the ads they buy are widely ignored and don't lead to much sales or awareness. For all the detailed stats Google/Doubleclick can offer to advertisers, fake clicks or views [theguardian.com] have been found to be an issue before. And Adblock-type apps or extensions are within the ability of many users to install. Grandparents might be an exception... unless their grandkids do it for them. It certainly would cut down on the amount of viruses they get hit by.
Google has been blessed with a pile of easy money which it continues to accumulate. Sure, they have to do some work to improve the AdSense/AdWords platform, or emergency PR to stop brand boycotts. But they have made many billions with which they can worm their way into more substantial pursuits, like cloud computing as a service, driverless cars, hardware sales, etc.
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(Score: 0) by Anonymous Coward on Tuesday April 04 2017, @10:19PM
That's nothing compared to what could happen if advertisers find that the ads they buy are widely ignored and don't lead to much sales or awareness.
None of that stopped advertising from becoming big business before the internet.
In the ad biz a 5% response rate is consider a massive, unqualified success. If it turns out that internet advertising isn't quite so effective as it was hyped to be, that won't make much difference. Response rates were already so low before the net that even a minor improvement is still worth big money.
(Score: 2) by kaszz on Wednesday April 05 2017, @12:49AM
What is the alternative for advertisers?
The local newspaper ads? billboards? I suspect even if online ads are crap. It still beats mass broadcasts of ads with poor hit ratio.