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Verizon. Yahoo! AOL. Oath:
Tim Armstrong, the head of Verizon's AOL division, announced Oath in a Twitter post on Monday afternoon: "Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017."
The brand will apply to the digital media division of Verizon after it buys Yahoo's internet assets for $4.48 billion, a deal that is expected to close by the end of June. But do not count the legacy brands out just yet: Yahoo, AOL and The Huffington Post will continue to exist and operate with their own names — under the Oath umbrella.
[...] Many greeted the announcement with bewilderment, with some suggesting that Oath sounded like the name of a heavy metal band.
Also at Yahoo News (AFP) and Ars Technica.
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Verizon to House Yahoo! and AOL Under "Oath" Brand
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If the thunder don't get you, then the lightning will.
(Score: 0) by Anonymous Coward on Tuesday April 04 2017, @10:19PM
That's nothing compared to what could happen if advertisers find that the ads they buy are widely ignored and don't lead to much sales or awareness.
None of that stopped advertising from becoming big business before the internet.
In the ad biz a 5% response rate is consider a massive, unqualified success. If it turns out that internet advertising isn't quite so effective as it was hyped to be, that won't make much difference. Response rates were already so low before the net that even a minor improvement is still worth big money.