Verizon. Yahoo! AOL. Oath:
Tim Armstrong, the head of Verizon's AOL division, announced Oath in a Twitter post on Monday afternoon: "Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017."
The brand will apply to the digital media division of Verizon after it buys Yahoo's internet assets for $4.48 billion, a deal that is expected to close by the end of June. But do not count the legacy brands out just yet: Yahoo, AOL and The Huffington Post will continue to exist and operate with their own names — under the Oath umbrella.
[...] Many greeted the announcement with bewilderment, with some suggesting that Oath sounded like the name of a heavy metal band.
Also at Yahoo News (AFP) and Ars Technica.
(Score: 1, Interesting) by Anonymous Coward on Wednesday April 05 2017, @01:37AM
I sat in on those meetings where they announced the buyouts to the Verizon minions. They bought AOL and eventually Yahoo for their advert platforms. The rest will be gone or spun out in 5 years. They usually leave their buyouts sit for 2-3 years before they turn them into normalized vz goo. Anything not making a significant profit or 'core' will be spun out. Anything making negative profit will be nuked from orbit.
AOL dial up is prob 50 million net a year. Not amazing money but nice for their setup.
The desktop market is nonexistant for them for adverts. But even at 2/3/4 the money is nothing to sneeze at. It is not google money but it is significant to to their bottom line. They want to position themselves as 'the' mobile advert platform. They are in a good position to pull that off as they own one of the biggest wireless carriers too. I do not see google letting them do it without a fight.
I also would not be surprised there are 2-3 other internal platforms popping up from inside VZ to compete with the acquisitions. They will be even crappier than the ones they bought. They will kill the acquisitions in favor of those. It is the VZ way.