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Amazon has won the rights to stream Thursday night National Football League games by quintupling the price Twitter paid for the last season's games:
Amazon is getting into the live sports broadcasting business. The retailing giant, which has spent hundreds of millions of dollars acquiring content for its subscription video business, has won the rights to stream "Thursday Night Football" games for this upcoming season.
Sources confirmed to ESPN that the deal to stream the games, which will be simulcast on the NFL Network and either CBS or NBC, is worth $50 million, up from the $10 million that Twitter paid for the streaming in the deal last season.
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Amazon Scoops NFL Streaming Deal Away From Twitter for $50 Million
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It's not reality that's important, but how you perceive things.
(Score: 2) by jmorris on Thursday April 06 2017, @10:55PM
Amazon must never report an actual GAAP profit as anything but a one quarter fluke or they will die. Their entire business model is built on losing money and making it up in rising stock valuation. It is the ever rising stock price that funds their ability to sell goods at a loss. The investors are betting they will hang in there and enough investors will keep funding this seeming madness until Amazon has driven all other retailers out of business. Which may in fact be true. What they do not seem to realize is that retail has few barriers to entry and as soon as Amazon is selling products at a small profit, lots of those they drove out can return because the knowledge of how to sell goods for a profit are widely distributed and documented. So while they might get to step 3: profit, they might not ever make back the Sagans of investor cash flushed away in the second step of: Buy high, sell low???
But this story today is pure idiocy. When I first heard of it I thought it a bit daft, but the summary here includes the fact Amazon paid fifty million dollars for sloppy thirds on games that aren't that interesting. Paying that much for exclusive broadcast rights would have made some sense as a PR stunt to get new subscribers but to have two other broadcasts going on of the same game? Including an over the air major network broadcaster? W. T. F!