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from the post-100-10-sec-vids-and-have-100-friends-press-play dept.
The YouTube Partner Program (YPP) has changed its rules, and two Soylentils wrote in to tell us about it:
YouTube Channels Need 10,000 Views for Adverts
New channels will have to get 10,000 views before they can be considered for the YouTube Partner Program, the firm announced in a blog post.
YouTube will then evaluate whether the channel is adhering to its guidelines before letting it carry adverts.
It will help clamp down on content theft and fake channels, YouTube said.
"After a creator hits 10k lifetime views on their channel, we'll review their activity against our policies," wrote Ariel Bardin, vice president of product management at YouTube.
"If everything looks good, we'll bring this channel into YPP [YouTube Partner Program] and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules."
Stay on message, Citizen. Wrongthink is not allowed.
YouTube Makes Changes to Partner Program
YouTube is making changes to the YouTube Partner Program. YouTube will make it easier to report a channel impersonating another channel. It will also stop serving ads on channels with less than 10,000 views:
Starting today, we will no longer serve ads on YPP videos until the channel reaches 10k lifetime views. This new threshold gives us enough information to determine the validity of a channel. It also allows us to confirm if a channel is following our community guidelines and advertiser policies.
[...] In a few weeks, we'll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After a creator hits 10k lifetime views on their channel, we'll review their activity against our policies. If everything looks good, we'll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.
At first, I thought the 10,000 view limit was per video. But it's actually the total amount of views on all videos on the channel. It remains to be seen whether the channel review that takes place after the 10,000 view threshold will be "hands on" enough to actually identify the content YouTube wants wiped away... before it can be used to scare advertisers away from the platform.
Also at The Verge.
Previously: Google Fails to Stop Major Brands From Pulling Ads From YouTube
(Score: 2) by tempest on Sunday April 09 2017, @12:27AM
You're not getting enough money under 10k views to make a difference. I think this might be a boon to new channels actually, since they won't have adds served to annoy their audience unlike "big" channels.