Stories
Slash Boxes
Comments

SoylentNews is people

posted by martyb on Saturday April 15 2017, @03:26PM   Printer-friendly
from the End-of-Facebook,-Google,-et-al? dept.

Princeton's Ad-Blocking Superweapon May Put an End to the Ad-Blocking Arms Race

An ad blocker that uses computer vision appears to be the most powerful ever devised and can evade all known anti ad blockers.

A team of Princeton and Stanford University researchers has fundamentally reinvented how ad-blocking works, in an attempt to put an end to the advertising versus ad-blocking arms race. The ad blocker they've created is lightweight, evaded anti ad-blocking scripts on 50 out of the 50 websites it was tested on, and can block Facebook ads that were previously unblockable.

This fulfills the dream, that I'm sure I'm not alone in having, of "what if something could see the entire page, and show me a copy of the page with the ads visually blocked, but with the advertiser's scripts interacting with the original copy filled with thousands and thousands of blinking, dancing, flashing, seizure inducing ads."

Ads ruin everything they touch. Radio. TV. Magazines. Newspapers. Billboards. I could go on, but on the web ads, like they always do, started out unobtrusive. Then there were deceptive ads designed to lure you to "punch the monkey". Then more deceptively to look like an OS dialog warning of something with horrible consequences demanding immediate response luring you to install malware. Ads. Ad blockers. Ad blocker blockers. Then better ad blockers. Now this. Maybe something that will finally kill ads dead.


Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 1) by Didz on Sunday April 16 2017, @11:02AM (3 children)

    by Didz (1336) Subscriber Badge on Sunday April 16 2017, @11:02AM (#494766) Homepage

    Australia.

  • (Score: 2) by kaszz on Sunday April 16 2017, @08:53PM (2 children)

    by kaszz (4211) on Sunday April 16 2017, @08:53PM (#494937) Journal

    Is it that Australian government initiative to put fiber to the people that got shutdown due vested corporate interests that is casting a shadow still? (Ted Turner empire stroke back?)

    • (Score: 1) by Didz on Monday April 17 2017, @04:05AM (1 child)

      by Didz (1336) Subscriber Badge on Monday April 17 2017, @04:05AM (#495096) Homepage

      From the very start the whole business model in Australia was to charge more for speed, bandwidth or both. Truly unlimited service isn't very common and ones that are cost a lot.

      With websites and a lot of advertising networks being outside of the country latency is increased so ad blocking not only helps with lowering bandwidth consumption but makes things finish loading quicker too.

      • (Score: 2) by kaszz on Monday April 17 2017, @05:30AM

        by kaszz (4211) on Monday April 17 2017, @05:30AM (#495128) Journal

        Any chance to start an ISP by oneself?

        I'll guess the obstacle is access to international sea cables. Otoh, even the price for those perhaps can be had low these days?