Stories
Slash Boxes
Comments

SoylentNews is people

posted by mrpg on Friday April 21 2017, @04:45AM   Printer-friendly
from the turn-off-your-adblocker-to-see-this-content dept.

"According to people familiar with the company's plans:"

The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.

[...] In one possible application Google is considering, it may choose to block all advertising that appears on sites with offending ads, instead of the individual offending ads themselves. In other words, site owners may be required to ensure all of their ads meet the standards, or could see all advertising across their sites blocked in Chrome.

Google declined to comment.

The ad-blocking step may seem counter-intuitive given Google's reliance on online advertising revenue, but the move is a defensive one, people familiar with the plans said.

Uptake of online ad blocking tools has grown rapidly in recent years, with 26% of U.S. users now employing the software on their desktop devices, according to some estimates.

Source: Google Plans Ad-Blocking Feature in Popular Chrome Browser


Submitted via IRC for TheMightyBuzzard

Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 2) by cubancigar11 on Friday April 21 2017, @06:51AM (2 children)

    by cubancigar11 (330) on Friday April 21 2017, @06:51AM (#497271) Homepage Journal

    The free browsers are running on funding money, which is what I was talking about - that their funding will slowly dry.

    About the latest and greatest websites, they all use same latest and greatest javascript framework that works on latest and greatest javascript engine and CSS support - both of which have their benchmarks set on chrome.

    Starting Score:    1  point
    Karma-Bonus Modifier   +1  

    Total Score:   2  
  • (Score: 4, Insightful) by julian on Friday April 21 2017, @03:22PM (1 child)

    by julian (6003) Subscriber Badge on Friday April 21 2017, @03:22PM (#497448)

    Mozilla has been squandering millions for years on dead end projects and useless "outreach". Maybe being forced to refocus and become a leaner, browser-focused, organization like they used to be will be good for them and for Firefox.

    • (Score: 2) by cubancigar11 on Saturday April 22 2017, @09:35AM

      by cubancigar11 (330) on Saturday April 22 2017, @09:35AM (#497851) Homepage Journal

      So sad and so true. Mozilla got funded by Google to squander that money instead of doing something great, like making add-on system more like a market place. They had the opportunity to become Play Store before android came along and they just decided to spend it on changing UIs and breaking stuff.