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posted by mrpg on Friday April 21 2017, @04:45AM   Printer-friendly
from the turn-off-your-adblocker-to-see-this-content dept.

"According to people familiar with the company's plans:"

The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.

[...] In one possible application Google is considering, it may choose to block all advertising that appears on sites with offending ads, instead of the individual offending ads themselves. In other words, site owners may be required to ensure all of their ads meet the standards, or could see all advertising across their sites blocked in Chrome.

Google declined to comment.

The ad-blocking step may seem counter-intuitive given Google's reliance on online advertising revenue, but the move is a defensive one, people familiar with the plans said.

Uptake of online ad blocking tools has grown rapidly in recent years, with 26% of U.S. users now employing the software on their desktop devices, according to some estimates.

Source: Google Plans Ad-Blocking Feature in Popular Chrome Browser


Submitted via IRC for TheMightyBuzzard

Original Submission

 
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  • (Score: 3, Insightful) by Rivenaleem on Friday April 21 2017, @12:16PM (1 child)

    by Rivenaleem (3400) on Friday April 21 2017, @12:16PM (#497363)

    But they get to decide what is and is not an acceptable ad. And I bet none of Google's ads will be considered unacceptable. My first reaction was like a mafia protection racket. "If you get your ads through us, we can guarantee they won't be blocked"

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  • (Score: 0) by Anonymous Coward on Friday April 21 2017, @03:15PM

    by Anonymous Coward on Friday April 21 2017, @03:15PM (#497440)

    The only acceptable ad is the ad I don't see that doesn't phone home. If they use a definition other than that they're pushing yet another defective web browser feature.