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posted by Fnord666 on Saturday April 22 2017, @03:11PM   Printer-friendly
from the squeezing-green-from-a-VC dept.

http://www.npr.org/sections/thetwo-way/2017/04/21/525055713/juicero-ceo-says-luxury-juicer-is-much-more-than-juice-internet-is-unimpressed

Juicero, a startup that sells a pricey juice press, found that out firsthand. The company's Wi-Fi-enabled machine produces cold-pressed juice out of packets sold exclusively to owners via subscription.

Received as both Silicon Valley cautionary tale and commentary on conspicuous consumption, Juicero's story was chronicled this week in a Bloomberg News piece.

[...] In all, the company raised some $120 million.

But Bloomberg says investors' confidence waned once it emerged that people didn't actually need the press to get juice from the packets but could simply squeeze it out by hand.

A Silicon Valley startup slain before it could blossom into a unicorn.

[Ed. Note: Also at ExtremeTech with a bonus link to Juicero's very silly marketing video.]


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  • (Score: 2) by Sulla on Saturday April 22 2017, @03:40PM (1 child)

    by Sulla (5173) on Saturday April 22 2017, @03:40PM (#497945) Journal

    "So, what you're telling me is that this $400 device is effectively a substitute for a decent pour spout on a pitcher?"

    Sounds like someone is rich and can afford to buy the $20 dollar pitcher. Some of us are stuck with the ones with the rounded lip that water tensions done the side of the pitcher instead of into the cup.

    Next thing you are going to tell us is that there is some "technique" to pouring juice that makes it not do that, thats just ability shaming at its finest.

    This juicer will finally solve all of the worlds problems.

    --
    Ceterum censeo Sinae esse delendam
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  • (Score: 2) by driverless on Monday April 24 2017, @09:52AM

    by driverless (4770) on Monday April 24 2017, @09:52AM (#498748)

    +1. We seem to be back at the 2000-or-so level of dotcom lunacy when a device to extract juice from a plastic bag gets $120M in funding.