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Juicero Squeezed by Press and Internet

posted by Fnord666 on Saturday April 22 2017, @03:11PM   Printer-friendly
from the squeezing-green-from-a-VC dept.

takyon writes:

http://www.npr.org/sections/thetwo-way/2017/04/21/525055713/juicero-ceo-says-luxury-juicer-is-much-more-than-juice-internet-is-unimpressed

Juicero, a startup that sells a pricey juice press, found that out firsthand. The company's Wi-Fi-enabled machine produces cold-pressed juice out of packets sold exclusively to owners via subscription.

Received as both Silicon Valley cautionary tale and commentary on conspicuous consumption, Juicero's story was chronicled this week in a Bloomberg News piece.

[...] In all, the company raised some $120 million.

But Bloomberg says investors' confidence waned once it emerged that people didn't actually need the press to get juice from the packets but could simply squeeze it out by hand.

A Silicon Valley startup slain before it could blossom into a unicorn.

[Ed. Note: Also at ExtremeTech with a bonus link to Juicero's very silly marketing video.]

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  • (Score: 2) by LoRdTAW on Saturday April 22 2017, @04:49PM (3 children)

    by LoRdTAW (3755) on Saturday April 22 2017, @04:49PM (#497959) Journal

    In an interview with technology website Recode, he likened his work to the invention of a mainstream personal computer by Apple’s Jobs. “There are 400 custom parts in here,” Evans told Recode. “There’s a scanner; there’s a microprocessor; there’s a wireless chip, wireless antenna.”

    Typical of con artists, the ego.

    Starting Score:    1  point
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  • (Score: 0) by Anonymous Coward on Saturday April 22 2017, @04:53PM

    by Anonymous Coward on Saturday April 22 2017, @04:53PM (#497961)

    Indeed there was nothing wireless about Jobs's Apple.

  • (Score: -1, Offtopic) by Ethanol-fueled on Saturday April 22 2017, @08:27PM (1 child)

    by Ethanol-fueled (2792) on Saturday April 22 2017, @08:27PM (#498054) Homepage

    This is an idea so retarded it had to have come from San Francisco. * checks *

    Yep, San Francisco, with an office in Los Angeles. There's no shortage of fools in California who enjoy being parted from their monies.

    Can North Korea fucking nuke San Fran and L.A. already? It would solve both our faggot and Mexican problems overnight.

    • (Score: 1, Troll) by LoRdTAW on Sunday April 23 2017, @12:58AM

      by LoRdTAW (3755) on Sunday April 23 2017, @12:58AM (#498118) Journal

      Wait, is Doug Evans a mexican faggot?