SoylentNews is people
SoylentNews
Juicero, a startup that sells a pricey juice press, found that out firsthand. The company's Wi-Fi-enabled machine produces cold-pressed juice out of packets sold exclusively to owners via subscription.
Received as both Silicon Valley cautionary tale and commentary on conspicuous consumption, Juicero's story was chronicled this week in a Bloomberg News piece.
[...] In all, the company raised some $120 million.
But Bloomberg says investors' confidence waned once it emerged that people didn't actually need the press to get juice from the packets but could simply squeeze it out by hand.
A Silicon Valley startup slain before it could blossom into a unicorn.
[Ed. Note: Also at ExtremeTech with a bonus link to Juicero's very silly marketing video.]
This discussion has been archived.
No new comments can be posted.
Juicero Squeezed by Press and Internet
|
Log In/Create an Account
| Top
| 55 comments
| Search Discussion
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
"The subspace _W inherits the other 8 properties of _V. And there aren't
even any property taxes."
-- J. MacKay, Mathematics 134b
(Score: 2, Insightful) by Anonymous Coward on Saturday April 22 2017, @05:17PM
It seems you fail to understand how VC's make money, profitable companies is not the method, ripping off investors is, so if you take the company public you win, it does not matter what the company does or even if it does anything, so long as it sounds like it does something, or alternatively if you can't get a bank on your side to spin your IPO you rip off pensioners and people with a substantial nest egg in boiler room type scams, if the company actually makes money that's great but it's a side effect not an objective, silicon valley is mostly grifting