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Juicero, a startup that sells a pricey juice press, found that out firsthand. The company's Wi-Fi-enabled machine produces cold-pressed juice out of packets sold exclusively to owners via subscription.
Received as both Silicon Valley cautionary tale and commentary on conspicuous consumption, Juicero's story was chronicled this week in a Bloomberg News piece.
[...] In all, the company raised some $120 million.
But Bloomberg says investors' confidence waned once it emerged that people didn't actually need the press to get juice from the packets but could simply squeeze it out by hand.
A Silicon Valley startup slain before it could blossom into a unicorn.
[Ed. Note: Also at ExtremeTech with a bonus link to Juicero's very silly marketing video.]
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Juicero Squeezed by Press and Internet
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The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
There *__is* intelligent life on Earth, but I leave for Texas on Monday.
(Score: 0) by Anonymous Coward on Saturday April 22 2017, @07:02PM (1 child)
It's not stupid. https://en.wikipedia.org/wiki/Cold-pressed_juice [wikipedia.org]
Perhaps a little bit of research on the matter before spouting off would be nice.
(Score: 3, Informative) by AthanasiusKircher on Sunday April 23 2017, @02:19AM
I wouldn't call it "stupid," but definitely overrated -- or "benefits exaggerated."
Cold-pressed juices can have different flavors and subtle textural differences, but the nutrient content is just *different*, not necessarily better. It's like cooking. Cooking was a huge evolutionary thing because it makes different nutrients more readily available. Cooking vegetables will destroy some things but release others. Cold-pressed juice has even more subtle differences, because "normal" juicers don't raise juice to cooking temps, but will tweak availability of various nutrients (and change the time profile of nutrients -- some people also irrationally believe that fresh juice must be superior, but enzyme activity will break down some things but make other nutrients available over time).