Stories
Slash Boxes
Comments

SoylentNews is people

posted by Fnord666 on Saturday April 22 2017, @03:11PM   Printer-friendly
from the squeezing-green-from-a-VC dept.

http://www.npr.org/sections/thetwo-way/2017/04/21/525055713/juicero-ceo-says-luxury-juicer-is-much-more-than-juice-internet-is-unimpressed

Juicero, a startup that sells a pricey juice press, found that out firsthand. The company's Wi-Fi-enabled machine produces cold-pressed juice out of packets sold exclusively to owners via subscription.

Received as both Silicon Valley cautionary tale and commentary on conspicuous consumption, Juicero's story was chronicled this week in a Bloomberg News piece.

[...] In all, the company raised some $120 million.

But Bloomberg says investors' confidence waned once it emerged that people didn't actually need the press to get juice from the packets but could simply squeeze it out by hand.

A Silicon Valley startup slain before it could blossom into a unicorn.

[Ed. Note: Also at ExtremeTech with a bonus link to Juicero's very silly marketing video.]


Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 2) by darkfeline on Saturday April 22 2017, @09:31PM (1 child)

    by darkfeline (1030) on Saturday April 22 2017, @09:31PM (#498075) Homepage

    Really, there's nothing wrong with this. They're selling a subscription to fresh fruit and vegetable juice, with some bit of extra marketing and selling a one-time doodad which may have been better thought out. Yet everyone seems to be obsessed with the damn pressing unit. I wouldn't be suprised if there were some advantages to the press, like it's easier to ship half-pressed fruit than fully pressed juice, and having the QR code to automatically check expiration date or contamination. The main sell is the fresh juice without preservatives, and that's not a bad idea if you're willing to pay for convenience.

    --
    Join the SDF Public Access UNIX System today!
    Starting Score:    1  point
    Karma-Bonus Modifier   +1  

    Total Score:   2  
  • (Score: 2) by VLM on Sunday April 23 2017, @12:58PM

    by VLM (445) Subscriber Badge on Sunday April 23 2017, @12:58PM (#498306)

    Its engineered improperly. Its kinda the systemd of the juice world.