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AlterNet reports
Twenty years ago [1997-04-21], one of the most memorable ads of all time was launched, when Rachael Leigh Cook and her frying pan starting smashing up eggs in her infamous "This is Your Brain on Drugs" ad.
Today, Rachael Leigh Cook, her frying pan, and eggs are back but this time in a new ad that slams the drug war and its racist enforcement.
The new video, made by Green Point Creative, opens with Cook and her frying pan. She holds up a white egg and explains that it represents one of the millions of Americans who uses drugs but never gets arrested. She then picks up a brown egg and says, "This American is several times more likely to be charged with a drug crime." [Screenshot]
The animated ad, narrated by Cook, then shows what happens to the brown egg that is arrested and funneled through the criminal justice system. The ad highlights a range of harmful collateral consequences that result from drug arrest, including the loss of student financial aid, hindered job prospects and broken up families. The add[sic] contrasts the white egg's family that was never arrested, despite also using drugs.
The ad ends with Cook looking into the camera, holding her pan and [...] a smashed egg, and saying, "The war on drugs is ruining peoples' lives. It fuels mass incarceration, it targets people of color in greater numbers than their white counter parts. It cripples communities, it costs billions, and it doesn't work. Any questions?"
![[Screenshot]](https://i.ytimg.com/vi/AKXN6Vdr3g0/maxresdefault.jpg){kind=link}
(Score: 0) by Anonymous Coward on Sunday April 23 2017, @06:52PM (1 child)
Well, now that it's about race officially, we'll never see an end to the waste of taxpayer (my!) money on this shit.
Not that I think the commercial is factually incorrect. But now you've just called everybody with propaganda about cannabis and LSD-25 and all the others in their heads "ur racists!" You haven't done anything about their belief in the propaganda. All you did was call them racist, and now they'll never evaluate their beliefs again.
The cops are without question racist when it comes to prohibition enforcement. Yet how many white parents out there would feel proud of themselves as good parents to make sure their child has a felony conviction for finding a bag of weed in his room? How many white people disown and harass family members who use weed for medical problems?
(Not talking about kids here who are stupid enough to stash weed on their parents' property below of course. Well, actually, it comes from being stupid enough to trust your parents with your possessions by putting them in their house, where you have no rights.)
A bullet from a gun in protection of one's own liberty and private property was the only thing those people were ever going to listen to. Now you've called them racist.
How do you think that is going to help?
(Score: 0) by Anonymous Coward on Sunday April 23 2017, @06:58PM
Uh, OK here we go: Yes. No. 4. Not sure.
Hope that answered your questions! Thanks for asking.