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Remake of Classic "Your Brain on Drugs" Ad Slams Disastrous Drug War

posted by martyb on Sunday April 23 2017, @03:01PM   Printer-friendly
from the older-and-less-gullible dept.

-- OriginalOwner_ writes:

AlterNet reports

Twenty years ago [1997-04-21], one of the most memorable ads of all time was launched, when Rachael Leigh Cook and her frying pan starting smashing up eggs in her infamous "This is Your Brain on Drugs" ad.

Today, Rachael Leigh Cook, her frying pan, and eggs are back but this time in a new ad that slams the drug war and its racist enforcement.

The new video, made by Green Point Creative, opens with Cook and her frying pan. She holds up a white egg and explains that it represents one of the millions of Americans who uses drugs but never gets arrested. She then picks up a brown egg and says, "This American is several times more likely to be charged with a drug crime." [Screenshot]

The animated ad, narrated by Cook, then shows what happens to the brown egg that is arrested and funneled through the criminal justice system. The ad highlights a range of harmful collateral consequences that result from drug arrest, including the loss of student financial aid, hindered job prospects and broken up families. The add[sic] contrasts the white egg's family that was never arrested, despite also using drugs.

The ad ends with Cook looking into the camera, holding her pan and [...] a smashed egg, and saying, "The war on drugs is ruining peoples' lives. It fuels mass incarceration, it targets people of color in greater numbers than their white counter parts. It cripples communities, it costs billions, and it doesn't work. Any questions?"

Original Submission

 
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  • (Score: 1, Informative) by Anonymous Coward on Sunday April 23 2017, @07:07PM (2 children)

    by Anonymous Coward on Sunday April 23 2017, @07:07PM (#498455)

    OTOH... My gripe about this ad remake is that it's just another SJW'er racist against white people campaign. Get your heads out of your asses, it's not about what color your skin is, do the crime - do the time. Stop trying to get a "get out of jail" card because you're not white.

    So you entirely missed the point huh? Get out of jail card for being non-white? No, its about not sending drug users to prison PERIOD. The effects are the same, but there is a racial component since one group of people is 7x (?) more likely to be incarcerated. I don't care what your reasons are for being miffed about the movement for social justice and equality, you're being an idiot here that comes off as racist with the common police platitude "do the crime do the time".

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  • (Score: 0) by Anonymous Coward on Sunday April 23 2017, @07:50PM (1 child)

    by Anonymous Coward on Sunday April 23 2017, @07:50PM (#498484)

    Show me proof of someone in prison for only smoking a joint where there was no other crime. The ones serving time are more likely for dealing drugs or using drugs stronger than weed.

    • (Score: 0) by Anonymous Coward on Sunday April 23 2017, @07:59PM

      by Anonymous Coward on Sunday April 23 2017, @07:59PM (#498488)

      No.