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posted by CoolHand on Tuesday May 02 2017, @03:56AM   Printer-friendly
from the you-deserve-a-break-today dept.

'We don't want to be an office:' Café owners are pulling the plug on WiFi

When HotBlack Coffee opened in downtown Toronto a year ago, it took a risk few businesses would dare take in today's online-driven world: it turned off the WiFi.

"Every day people come in and ask for it," says Jimson Bienenstock, the café's co-owner.

Still, he hasn't wavered.

"In the short term, it hurt us," Mr. Bienenstock says. "It took us longer to become established, but once we reached critical mass, it has become a self-fulfilling virtuous circle."

While most cafés offer free WiFi, including large chains such as Starbucks, McDonald's and Tim Hortons, HotBlack is among a small but growing number of independent coffee shops choosing to ditch or limit Internet use. By not offering WiFi, they're hoping to create more of a community atmosphere where people talk to each other instead of silently typing on their computers.

If coffeeshops come to discourage people working, perhaps that activity can shift to libraries.


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  • (Score: 2) by MichaelDavidCrawford on Tuesday May 02 2017, @04:12PM

    He once had the police throw out a graduate student who only bought one coffee yet studied for an exam all afternoon. Hilarity ensued - I feared his assassination.

    He paid an electrician to install lots of sockets all around his cafe, Lulu Carpenters of Santa Cruz California, then quickly covered them all with blank outlet plates.

    "Customer turnover" is a vital requirement of cafes and restaurants. Once you are done with your coffee, you're expected to leave so that your table can be used by the next patron.

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