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Leaked Document on Facebook's Marketing to Teenagers

posted by on Wednesday May 03 2017, @07:42PM   Printer-friendly
from the buy-now! dept.

butthurt writes:

News Corp's news.com.au reports on an internal document leaked from Facebook:

The confidential document dated this year detailed how by monitoring posts, comments and interactions on the site, Facebook can figure out when people as young as 14 feel "defeated", "overwhelmed", "stressed", "anxious", "nervous", "stupid", "silly", "useless", and a "failure".

Such information gathered through a system dubbed sentiment analysis could be used by advertisers to target young Facebook users when they are potentially more vulnerable.

Facebook has apologised and says it will investigate.

The story originally appeared in News Corp's The Australian, where it is pay-walled.

Additional coverage:

Original Submission #1  Original Submission #2 

 
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  • (Score: 1, Insightful) by Anonymous Coward on Wednesday May 03 2017, @07:45PM (5 children)

    by Anonymous Coward on Wednesday May 03 2017, @07:45PM (#503890)

    Teens don't use Facebook because parents use Facebook. That's what the cool cats in the know told me.

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  • (Score: 0) by Anonymous Coward on Wednesday May 03 2017, @07:57PM (3 children)

    by Anonymous Coward on Wednesday May 03 2017, @07:57PM (#503899)

    +1 because spread it around until it becomes true.

    • (Score: 0) by Anonymous Coward on Wednesday May 03 2017, @07:59PM (1 child)

      by Anonymous Coward on Wednesday May 03 2017, @07:59PM (#503902)

      Same for instagran and anything else f***book decides to buy up

      • (Score: 0) by Anonymous Coward on Thursday May 04 2017, @03:36AM

        by Anonymous Coward on Thursday May 04 2017, @03:36AM (#504149)

        instagran

        Is that a new service for contacting your grandparents?

    • (Score: 0) by Anonymous Coward on Wednesday May 03 2017, @08:04PM

      by Anonymous Coward on Wednesday May 03 2017, @08:04PM (#503905)

      https://soylentnews.org/comments.pl?sid=19323&cid=503903 [soylentnews.org]

  • (Score: 0) by Anonymous Coward on Wednesday May 03 2017, @09:44PM

    by Anonymous Coward on Wednesday May 03 2017, @09:44PM (#503987)

    It's worse than that. Grandparents use Facebook.