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posted by Fnord666 on Friday May 05 2017, @03:17AM   Printer-friendly
from the just-close-your-eyes dept.

Imagination Technologies will continue to make GPUs after their biggest customer, Apple, said it would phase out their use of the products. In fact, Imagination will sell its MIPS CPU business and Ensigma communications business and focus solely on GPUs. Meanwhile, Imagination is seeking an agreement with Apple to put the company on better footing:

Just over a month ago, Imagination Technologies dropped the bombshell announcement that their largest customer, Apple, would be phasing out their use of Imagination's GPU IP in their SoC GPU designs. Specifically, Apple expects that they will no longer be using Imagination's IP for new products in 15 to 24 months. This put Imagination in a significant pinch, as Apple is a full half of the company's overall revenue and 69% of their GPU revenue. As a result, Imagination stands to lose the bulk of their GPU revenue starting two years down the line.

[...] Meanwhile in Imagination's bombshell of the month, alongside today's Apple update, the company is also announcing that they are going to be refocusing the company to focus entirely on the GPU business. To that end, the company is putting their remaining non-GPU businesses – the MIPS CPU business and the Ensigma communications business – on the market. Imagination is not listing an expected price for either business at this time – or if they have already lined up any suitors – but the company believes that given the improved fiscal performance of these two divisions, that they are in a good position to sell the two divisions.

MIPS and Ensigma have been two of Imagination's major efforts to diversify the company away from their original core business of GPU IP. MIPS was acquired by Imagination for $100M in 2012 – about 4.5 years ago – while Ensigma has been part of the company since the turn of the millennium. MIPS in particular has been a long-running architecture in the embedded space, and along with x86, is the other alternative CPU architecture supported by Google's Android OS. So the news that the engineering team and product portfolio behind the #2 architecture in mobile and embedded are being sold is a major development. MIPS and Ensigma are now joining Imagination's Pure business, which is also in the process of being sold off.


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  • (Score: 2) by Rich on Friday May 05 2017, @10:52AM

    by Rich (945) on Friday May 05 2017, @10:52AM (#504767) Journal

    I have my eyes set on the Microchip PIC32MX170F256B (remember that....) which is a 40/50 MHz alternative to the ubiquitous ATMega 328 from the Arduino world. 3 times the (internal) clock, 4 times the register width, 8 times the Flash, 32 times the RAM; all in a very similar pinout. Available in PDIP for about 3-4 EUR for quick experimental setups, other and USB variants exist.

    What's not to like? (Admittedly, the pinout documentation is shite, I had to spend half a day making a nice pinout diagram in this "coloured column for function area" breakout style and a quick overview of the alternative mappings. But I liked what I saw from that overview.)

    I also saw that ST recently introduced an ARM in a similar format, but my overall impression was that the PIC packs a bit more bang for a bit less buck.

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