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posted by martyb on Friday May 12 2017, @06:56AM   Printer-friendly
from the insurance-deduction dept.

http://www.alphagalileo.org/ViewItem.aspx?ItemId=175144&CultureCode=en

The average consumer would be willing to pay $4,900 more for a car that had self-driving technologies, and $3,500 more for crash avoidance, according to a new study published in Transportation Research Part C: Emerging Technologies.

The researchers, from Cornell University in the US, also found a big difference in what people would be willing to pay: some would stretch to more than $10,000 for automation, while others would pay nothing at all. Car manufacturers should consider this as technologies develop and give people flexible options.

Today it's possible to buy a car that can park itself, stay in lane and maintain a constant speed. The technology is developing fast and many companies are already testing self-driving cars; it's likely we will soon see fully automated cars on the market. But will people be willing to pay for this technology and how can manufacturers and policy makers make sure it is rolled out to our roads smoothly? This is what Dr. Ricardo Daziano and his colleagues wanted to find out.

Are consumers willing to pay to let cars drive for them? Analyzing response to autonomous vehicles (DOI: 10.1016/j.trc.2017.03.003) (DX)


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  • (Score: 1, Insightful) by Anonymous Coward on Friday May 12 2017, @10:51AM (1 child)

    by Anonymous Coward on Friday May 12 2017, @10:51AM (#508560)

    Another study will find that consumers are suddenly willing to pay more for a car that they can drive by themselves!

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  • (Score: 3, Insightful) by Unixnut on Friday May 12 2017, @11:58AM

    by Unixnut (5779) on Friday May 12 2017, @11:58AM (#508567)

    > Another study will find that consumers are suddenly willing to pay more for a car that they can drive by themselves!

    The saying "There are lies, damn lies, and statistics" comes to mind. You can make a survey say pretty much whatever you want it to, to fit your agenda. It used to be that you would at least have to pay lip service to picking a real "random sample", however now you don't even bother with that. You can deliberately target a chosen group of people, they call it "oversampling".

    I am sure given funding, I could make a survey that says the exact opposite of this one, all you have to do is alter your random sample, sometimes as simply by altering where you conduct the survey.