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The average consumer would be willing to pay $4,900 more for a car that had self-driving technologies, and $3,500 more for crash avoidance, according to a new study published in Transportation Research Part C: Emerging Technologies.
The researchers, from Cornell University in the US, also found a big difference in what people would be willing to pay: some would stretch to more than $10,000 for automation, while others would pay nothing at all. Car manufacturers should consider this as technologies develop and give people flexible options.
Today it's possible to buy a car that can park itself, stay in lane and maintain a constant speed. The technology is developing fast and many companies are already testing self-driving cars; it's likely we will soon see fully automated cars on the market. But will people be willing to pay for this technology and how can manufacturers and policy makers make sure it is rolled out to our roads smoothly? This is what Dr. Ricardo Daziano and his colleagues wanted to find out.
Are consumers willing to pay to let cars drive for them? Analyzing response to autonomous vehicles (DOI: 10.1016/j.trc.2017.03.003) (DX)
(Score: 2) by Phoenix666 on Friday May 12 2017, @04:29PM
Driving is a chore. I don't commute by car, but the one time per week I do it the traffic still causes me a lot of aggravation. Far better to have the car drive itself to the destination so I can read or enjoy the scenery or catch up with my kids.
Having to feather the gas pedal to try to smooth the ride through stop-and-go traffic or cope with constant potholes or selfish jerks cutting in and out of your lane to gain a whole car length's distance feels like a form of slavery. If there were dedicated bike paths along the roads I'd cycle instead because I'd get a lot more out of the journey and get there quicker besides; last week our 23 mile drive took 2.5 hrs, so ~9mph--I can bike 15mph without working too hard.
Washington DC delenda est.