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posted by cmn32480 on Sunday May 21 2017, @08:58AM   Printer-friendly
from the effort-has-value dept.

Arthur T Knackerbracket has found the following story:

The IKEA effect is a cognitive bias that can influence the outcome and perceived value of products to a big degree. People tend to place high value on products they partially have created. Hence, the name IKEA effect. It is derived from the Swedish furniture retailer famous for products that require to be assembled by the customers.

Products designed by IKEA and LEGO are great examples of this psychological effect. Designers must have the IKEA effect in mind when designing solutions and use it when appropriate.

The more the needs for customization and co-production are present in your target audience the more the IKEA effect is relevant for you as a designer. The effect can help you instill feelings of competence in the user when the task is completed successfully.

The IKEA effect will create stronger bond between the user and the product. The effort that users will put into completing the product to a complete state will transform into love for that product. The subjective value will be higher in comparison to a product that hasn't cost any effort.

It is important to point out that the IKEA effect is not about putting the effort be it small or big, it is more about the completion of the task. The IKEA effect is present when the user can enjoy the completed task and the product. If the product is disassembled soon after the assembling the effect is lost.

[...] People are willing to pay more for products they create than equivalent pre-assembled products. The general rule is the higher the contribution the higher the valuation is. Yet, if the effort required is too big or the contribution too small, people won't probably complete the task. The IKEA effect is possible only when the user actually completes the task.

-- submitted from IRC


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  • (Score: 0) by Anonymous Coward on Sunday May 21 2017, @12:55PM (2 children)

    by Anonymous Coward on Sunday May 21 2017, @12:55PM (#512995)

    Can I have discount if I bolt the steering wheel on my new car? This way I get the endorphins...(and the risk of handling the airbag).

    How about if the seats are just tossed into the interior and I bolt them down?? (if you have ever had the seats out of a car, you probably have a feeling for how much they cut up the usable interior volume)

    Was going to include the wheels/tires, but it would be hard to move the body around without them installed at the factory. Similar, I'd be willing to assemble the inside of the doors including windows (it's easy if the door panels are off), but then the interior would probably get wet/dirty during shipping.

  • (Score: 2) by Unixnut on Sunday May 21 2017, @02:00PM (1 child)

    by Unixnut (5779) on Sunday May 21 2017, @02:00PM (#513013)

    Of course you can, if that is what tickles your fancy! And you will get a discount too:

    https://en.wikipedia.org/wiki/Kit_car [wikipedia.org]

    • (Score: 0) by Anonymous Coward on Sunday May 21 2017, @07:19PM

      by Anonymous Coward on Sunday May 21 2017, @07:19PM (#513113)

      Close, but I don't want a "kit car" -- these are woefully undeveloped cars and the owners are chasing problems all through assembly and during the life of the car. I want a fully developed car, with a real engineering and development staff behind it -- hundreds or thousands of engineers.