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from the also-because-ice-cold-beer-is-an-abomination dept.
Why isn't beer served with ice? Well, the main reason is, the beer will get watered down as the ice melts – it's a problem that also extends to drinks that are served on the rocks, even though the coldness of the ice may help them to go down smoother. That's where the Beyond Zero system comes in. Instead of making ice cubes out of water, it makes them out of booze.
Invented by Kentucky-based entrepreneur Jason Sherman, the system actually consists of two devices – the Liquor Ice Maker and the Liquor Ice Storage Unit.
A liquor of the user's choice is first poured into the Maker, where it's cooled well below the temperature reached by a regular freezer, and formed into cubes. Exactly how that's accomplished is a trade secret, although the process takes just a matter of minutes.
Whiskey slushie, anyone?
(Score: 0) by Anonymous Coward on Sunday May 28 2017, @05:24AM (1 child)
They called the Wright brothers silly. They called space whisky silly. If no one tried silly ideas, we'd never progress.
(Score: 0) by Anonymous Coward on Sunday May 28 2017, @08:17AM
No, its not a silly idea. Look how rich the inventor of "slushie" drinks became.
This guy is not marketing to kids with a dime in their pocket. He is marketing to rich people that have lots of disposable ( as in throwaway ) income.
They may cut costs with employees, but when it comes to personal luxuries, these guys will *spend*!