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posted by n1 on Tuesday May 30 2017, @10:45PM   Printer-friendly
from the instant-noodles dept.

The U.S. restaurant industry is in a funk. Blame it on lunch.

Americans made 433 million fewer trips to restaurants at lunchtime last year, resulting in roughly $3.2 billion in lost business for restaurants, according to market-research firm NPD Group Inc. It was the lowest level of lunch traffic in at least four decades.

While that loss in traffic is a 2% decline from 2015, it is a significant one-year drop for an industry that has traditionally relied on lunch and has had little or no growth for a decade.

"I put [restaurant] lunch right up there with fax machines and pay phones," said Jim Parks, a 55-year-old sales director who used to dine out for lunch nearly every day but found in recent years that he no longer had room for it in his schedule.

Like Mr. Parks, many U.S. workers now see stealing away for an hour at the neighborhood diner in the middle of the day as a luxury. Even the classic "power lunch" is falling out of favor among power brokers.

Re-heating leftovers in the break room microwave takes two minutes and is guaranteed to be on your diet?


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  • (Score: 3, Informative) by kaszz on Wednesday May 31 2017, @02:54AM

    by kaszz (4211) on Wednesday May 31 2017, @02:54AM (#518054) Journal

    Having some slack and margins is usually more efficient and makes a robust operation at tough times possible. It's probably all perverted incentives and cognitive fallacy. Save money now and incur future losses that eat up all short term gains and then some.

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