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Belgian Monarchy Angered by Burger King

posted by on Wednesday May 31 2017, @03:34AM   Printer-friendly
from the there-can-only-be-one dept.

n1 writes:

Burger King is in trouble with Belgium's monarchy over an advertising campaign asking Belgians to vote online to "crown" the global fast-food giant the true ruler of the country where the U.S. brand will launch next month.

Representatives of Belgium's King Philippe on Monday asked the local unit of Burger King, owned by Restaurant Brands International (QSR.TO)(QSR.N), to explain itself.

"We told them that we were not happy with them using an image of the king in their campaign," palace spokesman Pierre-Emmanuel De Bauw told Reuters, adding that the monarch's image -- he appears in cartoon form -- could not be used for commerce.

[...] The spoof poll may have touched a nerve in Brussels. In 1950 Belgians held a real referendum on a proposal to abolish the monarchy in light of the role of King Philippe's grandfather, Leopold III, during Nazi occupation. Leopold was forced to abdicate in favor of his son, Philippe's uncle.

Source: Reuters

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  • (Score: 0) by Anonymous Coward on Wednesday May 31 2017, @04:32AM (4 children)

    by Anonymous Coward on Wednesday May 31 2017, @04:32AM (#518097)

    American law says you can make fun of presidents and governors all you want, and a Belgian king is like a state governor in the Overseas or something, right?

  • (Score: 0) by Anonymous Coward on Wednesday May 31 2017, @04:37AM (2 children)

    by Anonymous Coward on Wednesday May 31 2017, @04:37AM (#518099)

    I guess parent is insinuating that this madness exists https://en.wikipedia.org/wiki/L%C3%A8se-majest%C3%A9 [wikipedia.org]

    Down with monarchy! Kings and queens are good stuff in fairy tales and history books but not in real life, no more.

    • (Score: 0) by Anonymous Coward on Wednesday May 31 2017, @04:48AM

      by Anonymous Coward on Wednesday May 31 2017, @04:48AM (#518108)

      <whine>When will Elizabeth II just die already?</whine>

    • (Score: 2) by arslan on Wednesday May 31 2017, @06:23AM

      by arslan (3462) on Wednesday May 31 2017, @06:23AM (#518146)

      But... God Emperor Trump didn't get that memo...

  • (Score: 1) by realDonaldTrump on Wednesday May 31 2017, @01:08PM

    by realDonaldTrump (6614) on Wednesday May 31 2017, @01:08PM (#518251) Homepage Journal

    Those libel laws are very bad for USA. Time to change them! Open them up.