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Burger King is in trouble with Belgium's monarchy over an advertising campaign asking Belgians to vote online to "crown" the global fast-food giant the true ruler of the country where the U.S. brand will launch next month.
Representatives of Belgium's King Philippe on Monday asked the local unit of Burger King, owned by Restaurant Brands International (QSR.TO)(QSR.N), to explain itself.
"We told them that we were not happy with them using an image of the king in their campaign," palace spokesman Pierre-Emmanuel De Bauw told Reuters, adding that the monarch's image -- he appears in cartoon form -- could not be used for commerce.
[...] The spoof poll may have touched a nerve in Brussels. In 1950 Belgians held a real referendum on a proposal to abolish the monarchy in light of the role of King Philippe's grandfather, Leopold III, during Nazi occupation. Leopold was forced to abdicate in favor of his son, Philippe's uncle.
Source: Reuters
(Score: 2, Insightful) by garrulus on Wednesday May 31 2017, @12:00PM (1 child)
agrees with the king, hope he can stop these yanky merchants.
(Score: 2) by Weasley on Wednesday May 31 2017, @07:25PM
There's only one way to stop it, at the polls. Don't forget to vote!