Burger King is in trouble with Belgium's monarchy over an advertising campaign asking Belgians to vote online to "crown" the global fast-food giant the true ruler of the country where the U.S. brand will launch next month.
Representatives of Belgium's King Philippe on Monday asked the local unit of Burger King, owned by Restaurant Brands International (QSR.TO)(QSR.N), to explain itself.
"We told them that we were not happy with them using an image of the king in their campaign," palace spokesman Pierre-Emmanuel De Bauw told Reuters, adding that the monarch's image -- he appears in cartoon form -- could not be used for commerce.
[...] The spoof poll may have touched a nerve in Brussels. In 1950 Belgians held a real referendum on a proposal to abolish the monarchy in light of the role of King Philippe's grandfather, Leopold III, during Nazi occupation. Leopold was forced to abdicate in favor of his son, Philippe's uncle.
Source: Reuters
(Score: 5, Funny) by Rivenaleem on Wednesday May 31 2017, @01:01PM (3 children)
You see that's part of the whole problem. Just because this current king might be doing a good job, you have absolutely no way of knowing if his successor will also do a good job. Democratically elected officials on the other hand is guaranteed to give you the best person for the job since it is decided by the will of the well informed people of good judgement.
(Score: 0) by Anonymous Coward on Wednesday May 31 2017, @02:28PM
As opposed to Republicanically elected officials? ;-)
(Score: 0) by Anonymous Coward on Wednesday May 31 2017, @05:50PM (1 child)
Please explain Trump then?
(Score: 0) by Anonymous Coward on Wednesday May 31 2017, @06:13PM
woosh indeed