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Burger King is in trouble with Belgium's monarchy over an advertising campaign asking Belgians to vote online to "crown" the global fast-food giant the true ruler of the country where the U.S. brand will launch next month.
Representatives of Belgium's King Philippe on Monday asked the local unit of Burger King, owned by Restaurant Brands International (QSR.TO)(QSR.N), to explain itself.
"We told them that we were not happy with them using an image of the king in their campaign," palace spokesman Pierre-Emmanuel De Bauw told Reuters, adding that the monarch's image -- he appears in cartoon form -- could not be used for commerce.
[...] The spoof poll may have touched a nerve in Brussels. In 1950 Belgians held a real referendum on a proposal to abolish the monarchy in light of the role of King Philippe's grandfather, Leopold III, during Nazi occupation. Leopold was forced to abdicate in favor of his son, Philippe's uncle.
Source: Reuters
(Score: 2) by tangomargarine on Wednesday May 31 2017, @04:34PM (2 children)
Belgium is in the Middle East now? There must be an extra layer to this joke I'm not getting.
"Is that really true?" "I just spent the last hour telling you to think for yourself! Didn't you hear anything I said?"
(Score: 0) by Anonymous Coward on Wednesday May 31 2017, @07:42PM (1 child)
Well I've heard of the Antwerp suburb Borgerhout described as "Borgerokko" (Borgerhout + Marokko, get it?), and some people complain that Molenbeek in Brussel feels like it is in the Middle East. That's where the Bataclan terrorist lived.
But I've never been to either towns so this is only (possibly xenophobic) hearsay.
I think that many of the nationalist Flemish politicians hate francophones. Probably, this goes double for *brown* *islamic* francophones. The richer suburbs around Antwerp are unbelievably xenophobic and anti-non-Dutch-speakers.
(Score: 0) by Anonymous Coward on Friday June 02 2017, @12:11AM
Morocco is not in the middle east. It is in the maghreb.