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Google plans to block "unacceptable" ads in Google Chrome starting in 2018, and is preparing publishers for this reality:
News that Google intends to install an ad-blocker in its Chrome browser shocked the tech and publishing world in April. Now, details of how the program will work are starting to become clear.
The Google ad-blocker will block all advertising on sites that have a certain number of "unacceptable ads," according to The Wall Street Journal. That includes ads that have pop-ups, auto-playing video, and "prestitial" count-down ads that delay the display of content.
[...] The company hasn't made its plans public, but Google has discussed its plans with publishers, who will get at least six months to prepare for the change coming sometime in 2018. Publishers will get a tool called "Ad Experience Reports," which "will alert them to offending ads on their sites and explain how to fix the issues," the Journal reports.
Google is also offering a tool called "Funding Choices," which would present users who have non-Chrome ad blockers with a message asking them to disable their ad-blockers or pay to remove advertising.
When you open a YouTube video, it typically auto-plays an advertisement.
Will this become Google's antitrust moment?
(Score: 3, Interesting) by c0lo on Saturday June 03 2017, @12:36AM (2 children)
Their browser, do what they want with it, fair enough I have a warning beforehand.
Would I have been using Chrome, I'd consider if I trust Google enough to limit itself to only what they announced as filtered out (I don't) and switch to another browser.
https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
(Score: 2) by Runaway1956 on Saturday June 03 2017, @01:29AM (1 child)
It's handy to have Firefox and Chrome open side by side. I know they aren't supposed to, but sites often behave differently on the two browsers. That is partly due to the browsers, partly due to the addons I have installed on each browser. If something won't display in one, I go to the other. If my curiosity is really piqued, I can temporarily enable scripts, or whatever, to see the site.
Anyway, I use Chrome, but I'm not limited to whatever Chrome decides to display.
And, long story short, I don't mind my browsers being limited. The thing is, I want to decide for myself what those limits are.
(Score: 2) by linkdude64 on Sunday June 04 2017, @09:04PM
Why you would be a part of the Chrome botnet instead of using Chromium or Iridium is beyond me.