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Google plans to block "unacceptable" ads in Google Chrome starting in 2018, and is preparing publishers for this reality:
News that Google intends to install an ad-blocker in its Chrome browser shocked the tech and publishing world in April. Now, details of how the program will work are starting to become clear.
The Google ad-blocker will block all advertising on sites that have a certain number of "unacceptable ads," according to The Wall Street Journal. That includes ads that have pop-ups, auto-playing video, and "prestitial" count-down ads that delay the display of content.
[...] The company hasn't made its plans public, but Google has discussed its plans with publishers, who will get at least six months to prepare for the change coming sometime in 2018. Publishers will get a tool called "Ad Experience Reports," which "will alert them to offending ads on their sites and explain how to fix the issues," the Journal reports.
Google is also offering a tool called "Funding Choices," which would present users who have non-Chrome ad blockers with a message asking them to disable their ad-blockers or pay to remove advertising.
When you open a YouTube video, it typically auto-plays an advertisement.
Will this become Google's antitrust moment?
(Score: 2) by Runaway1956 on Saturday June 03 2017, @01:35AM (3 children)
"automating Ad clicks universally and blindly on behalf of its users."
Okay, so it poisons the well. But, doesn't money change hands? Isn't someone profiting, at someone's expense? End result is, the ad companies are making money? If your goal is to block and/or confuse the trackers, aren't there simpler ways to do that? For starters, block the tracking sites. http://pgl.yoyo.org/adservers/ [yoyo.org] No need to poison the well, if they don't even see you.
(Score: 2) by Arik on Saturday June 03 2017, @01:39AM (2 children)
In the short term, yes, this inflates their hits.
In the longer term it deflates the presumed value of their 'hits' however.
If you're an advertiser and you're paying more money every month and seeing less benefit from that money, what do you do next?
If laughter is the best medicine, who are the best doctors?
(Score: 2) by Runaway1956 on Saturday June 03 2017, @02:04AM (1 child)
Fall back on radio advertising, and local newspapers.
(Score: 2) by Arik on Saturday June 03 2017, @03:12AM
If laughter is the best medicine, who are the best doctors?