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posted by on Saturday June 03 2017, @12:12AM   Printer-friendly
from the nope,-no-conflict-here dept.

Google plans to block "unacceptable" ads in Google Chrome starting in 2018, and is preparing publishers for this reality:

News that Google intends to install an ad-blocker in its Chrome browser shocked the tech and publishing world in April. Now, details of how the program will work are starting to become clear.

The Google ad-blocker will block all advertising on sites that have a certain number of "unacceptable ads," according to The Wall Street Journal. That includes ads that have pop-ups, auto-playing video, and "prestitial" count-down ads that delay the display of content.

[...] The company hasn't made its plans public, but Google has discussed its plans with publishers, who will get at least six months to prepare for the change coming sometime in 2018. Publishers will get a tool called "Ad Experience Reports," which "will alert them to offending ads on their sites and explain how to fix the issues," the Journal reports.

Google is also offering a tool called "Funding Choices," which would present users who have non-Chrome ad blockers with a message asking them to disable their ad-blockers or pay to remove advertising.

When you open a YouTube video, it typically auto-plays an advertisement.

Will this become Google's antitrust moment?


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  • (Score: 2) by MichaelDavidCrawford on Saturday June 03 2017, @04:44AM (4 children)

    by MichaelDavidCrawford (2339) Subscriber Badge <mdcrawford@gmail.com> on Saturday June 03 2017, @04:44AM (#519733) Homepage Journal

    a week ago I placed an Amazon order for this chemical deodorizer product called Room Shocker. I did this as a favor to a friend who hates tracking more than I do. He's strictly cash and doesn't have any form of ID.

    Now facebook is showing me ads for Room Shocker. WTF?

    The problem is that nearly all ads are served by some other site than the one you're trying to look at. Simply to GET the ads makes you trackable. Javascript isn't necessary this would be the case with static images.

    I was using UBlock Origin with Pale Moon but switched to Chrome because Pale Moon's scrolling didn't work right in Facebook. Really the ads didn't bother me until Facebook demonstrated that they were in league with the Devil Amazon.

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  • (Score: 0) by Anonymous Coward on Saturday June 03 2017, @02:11PM

    by Anonymous Coward on Saturday June 03 2017, @02:11PM (#519858)

    The problem with these targeted ads is they are usually done in retarded ways. Just like you mentioned.

    Say even if you genuinely bought Room Shocker for yourself, it's actually a waste of money advertising it to you since you already JUST BOUGHT IT! If you need more and it was OK you'd buy it again without need for adverts, and if it was crap, advertising it is more likely to make you remember to NOT buy it again.

    Second issue is apparently there's a "long tail"/return period for adverts. Many advertisers know this and so they get their brand/name "everywhere" so most people at least recognize them. Seems to me Disney knows Barney etc are ready to take the kids mind-share that's why they haven't pulled all those Disney videos off Youtube.

    Even 5 year old kids remember brand names... Might stick in their subconscious for years to come.

  • (Score: 2) by mcgrew on Saturday June 03 2017, @05:25PM (2 children)

    by mcgrew (701) <publish@mcgrewbooks.com> on Saturday June 03 2017, @05:25PM (#519920) Homepage Journal

    Facebook ads are especially moronic. The day after I bought a new TV they were showing ads for TVs. I just bought a TV, you imbeciles! Whenever I buy a book, they keep trying to sell me more copies of the same damned book. WTF, did those people all get dropped on their heads as babies?

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    • (Score: 0) by Anonymous Coward on Saturday June 03 2017, @07:34PM (1 child)

      by Anonymous Coward on Saturday June 03 2017, @07:34PM (#519950)

      I think this is actually amazon itself. i don't have facebook, I have amazon prime.
      I buy stuff, then when i log in to watch some TV, Isee advertisements to the stuff I just bought.
      I figure there's no point trying to fix it, since i don't care what the're advertising anyway...