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As Apple prepares to show off new features for the iPhone and other devices at its developer conference on Monday, the company is grappling with an uncomfortable issue: Many of its existing features are already too complicated for many users to figure out.
At last year’s conference, for example, Apple’s top software executive, Craig Federighi, demonstrated how users could order food, scribble doodles and send funny images known as stickers in chats on its Messages app. The idea was to make Messages, one of the most popular apps on the iPhone, into an all-purpose tool like China’s WeChat.
But the process of finding and installing other apps in Messages is so tricky that most users have no idea they can even do it, developers and analysts say.
Source: The New York Times
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(Score: 2, Insightful) by Anonymous Coward on Monday June 05 2017, @06:39AM (7 children)
Some users want to use special features, but other users may simply have no desire to use them, and the ability to understand how to use the feature may not have any bearing on whether a user makes use of the feature.
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However, it must be said that if the features were truly well designed, people of average intelligence would have no trouble figuring out how to use the features.
Apple lost its way with respect to simple elegant design years ago, and for years Apple has been creating bloated crap. iTunes is a good example : it's been a monstrous overly complex turd for years. Apple doesn't seem to understand that a lot of the stuff it does is neither interesting nor useful to a large percentage of people who use the products. Personally I think Apple's design department is in the grip of a sort of myopia. I remember trying to explain to an Apple rep that I wanted to sync my iPhone with my Mac without using iCloud, because I am often in a location where there is NO internet or cell phone service. The rep seemed to have trouble understanding that such a location was even possible !
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I've been a fan of Apple stuff for a good while, but I think I have bought my last Apple product, because the stuff they are selling these days is not well designed
stuff. It is just stuff and worse than that Apple keeps removing things which are IMPORTANT to me and others ( headphone jack ...! ).
Tim Cook is leading Apple into the abyss of poorly designed crap. The last time Apple sucked this badly was when John Sculley was on board.
(Score: 2) by kaszz on Monday June 05 2017, @08:28AM (3 children)
No security for you then.. or anyone else. I would expect when paying these sums that my equipment does what I tell it to do without any buts.
That was a total ass move. It's not like Bluetooth is the super secure thing or non-battery sucking.
Tim Cook actually have an engineering exam. But he also got an MBA to negate that. So death by MBA it is..
Seems they are right on the pre-Steve track as in 1985-1996. Have they designed and shipped anything as disruptive and profitable than what Steve did since he died?
(Score: 2) by c0lo on Monday June 05 2017, @12:42PM (2 children)
Umm... exactly what Steve did disrupt or how he did profit since he died?
https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
(Score: 2) by kaszz on Monday June 05 2017, @01:00PM (1 child)
Doh. Rather has the Apple management succeeded with anything significant since Jobs went away?
(Score: 2) by c0lo on Monday June 05 2017, @01:21PM
(no, I did get what you meant. Just found the structure of the phrase deliciously ambiguous re who was expected to deliver the disruption)
https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
(Score: 2) by SpockLogic on Monday June 05 2017, @12:49PM
So true, so true.
Overreacting is one thing, sticking your head up your ass hoping the problem goes away is another - edIII
(Score: 2) by Grishnakh on Monday June 05 2017, @03:29PM (1 child)
That's BS. Apple stuff is perfectly designed for people willing to do everything the Apple Way. You're using it wrong by not wanting to use iCloud, or being in places where there's no internet/cell service at all. Stop doing that. Don't go places where there's no cell service, and stop trying to do things differently. Otherwise, you're just not a suitable customer for Apple. All the other Apple followers love all this stuff, and do everything the Apple Way, so there's obviously something wrong with you. Same thing with the headphone jack: why can't you just buy a set of Apple or Beats bluetooth earbuds like everyone else? They only cost $70 apiece to replace if you lose one. If you start whining about regular earbuds being only $10, then you're obviously some stupid cheap-ass who has no business buying Apple products.
(Score: 0) by Anonymous Coward on Monday June 05 2017, @03:55PM
"That's BS. Apple stuff is perfectly designed for people willing to do everything the Apple Way."
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I hope you have access to a tongue extractor, because your tongue is rather firmly stuck in your cheek ;-)