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posted by n1 on Tuesday June 06 2017, @02:32AM   Printer-friendly
from the employees-can't-afford-to-be-customers dept.

Casual dining is in danger — and millennials are to blame

Brands such as TGI Fridays, Ruby Tuesday, and Applebee's have faced sales slumps and dozens of restaurant closures, as casual dining chains have struggled to attract customers and grow sales.

"Casual-dining restaurants face a uniquely challenging market today," Buffalo Wild Wings CEO Sally Smith recently wrote in a letter to shareholders.

According to Smith, these sit-down restaurants' struggles can blamed on the most-frequently besmirched generation: millennials.

"Millennial consumers are more attracted than their elders to cooking at home, ordering delivery from restaurants and eating quickly, in fast-casual or quick-serve restaurants," Smith wrote.

Millenials are too focused on food ordering apps and healthy cuisine.


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  • (Score: 2) by tekk on Tuesday June 06 2017, @06:02AM (1 child)

    by tekk (5704) Subscriber Badge on Tuesday June 06 2017, @06:02AM (#521194)

    I think that may be more a matter of availability? Not that my friends and I don't socialize when we're at a sit-down restaurant, and I don't think we count it against it. The thing is that restaurants are kind of shitty for socializing, more noise, etc. A lot of the time when we just hang out and talk we order from one of those food delivery services. They contract with a bunch of restaurants in the area and act as a delivery service for them, so everyone can just order from the restaurant they like, it all arrives at the same time, and all eat together at somebody's house. The only consistent time we would eat out and socialize was on Tuesdays when the local pizza place I mentioned above had $2 draft beers and $3 slices, so we'd get lunch there if we could afford it that week. Just spend an hour between classes talking about whatever and depending on your schedule getting a bit buzzed to make one particular class more bearable.

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  • (Score: 0) by Anonymous Coward on Tuesday June 06 2017, @06:31AM

    by Anonymous Coward on Tuesday June 06 2017, @06:31AM (#521201)

    The thing is that restaurants are kind of shitty for socializing, more noise, etc.

    Over the last 15 years or so restaurants have become much louder. [grubstreet.com] Its both a deliberate trend (playing music) and accidental (architectural choices that reflect rather than absorb plus opening the kitchen to the dining area).