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Millennials Are Killing Chains Like Buffalo Wild Wings and Applebee's

posted by n1 on Tuesday June 06 2017, @02:32AM   Printer-friendly
from the employees-can't-afford-to-be-customers dept.

Phoenix666 writes:

Casual dining is in danger — and millennials are to blame. 

Brands such as TGI Fridays, Ruby Tuesday, and Applebee's have faced sales slumps and dozens of restaurant closures, as casual dining chains have struggled to attract customers and grow sales.

"Casual-dining restaurants face a uniquely challenging market today," Buffalo Wild Wings CEO Sally Smith recently wrote in a letter to shareholders.

According to Smith, these sit-down restaurants' struggles can blamed on the most-frequently besmirched generation: millennials.

"Millennial consumers are more attracted than their elders to cooking at home, ordering delivery from restaurants and eating quickly, in fast-casual or quick-serve restaurants," Smith wrote.

Millenials are too focused on food ordering apps and healthy cuisine.

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  • (Score: 0) by Anonymous Coward on Tuesday June 06 2017, @06:31AM

    by Anonymous Coward on Tuesday June 06 2017, @06:31AM (#521201)

    The thing is that restaurants are kind of shitty for socializing, more noise, etc.

    Over the last 15 years or so restaurants have become much louder. [grubstreet.com] Its both a deliberate trend (playing music) and accidental (architectural choices that reflect rather than absorb plus opening the kitchen to the dining area).