Casual dining is in danger — and millennials are to blame.
Brands such as TGI Fridays, Ruby Tuesday, and Applebee's have faced sales slumps and dozens of restaurant closures, as casual dining chains have struggled to attract customers and grow sales.
"Casual-dining restaurants face a uniquely challenging market today," Buffalo Wild Wings CEO Sally Smith recently wrote in a letter to shareholders.
According to Smith, these sit-down restaurants' struggles can blamed on the most-frequently besmirched generation: millennials.
"Millennial consumers are more attracted than their elders to cooking at home, ordering delivery from restaurants and eating quickly, in fast-casual or quick-serve restaurants," Smith wrote.
Millenials are too focused on food ordering apps and healthy cuisine.
(Score: 1, Interesting) by Anonymous Coward on Tuesday June 06 2017, @03:56PM (1 child)
The marketing that worked for oldsters doesn't work for youngsters. Franchise chains are ok for hotels and burgers, but not eating out otherwise. Why? The struggle against boring is becoming more important.
(Score: 0) by Anonymous Coward on Tuesday June 06 2017, @06:48PM
The struggle is real.