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posted by cmn32480 on Thursday June 15 2017, @03:32AM   Printer-friendly
from the where-is-that-non-compete dept.

Google has hired key chip designer Manu Gulati from Apple to work on future Pixel models. Manu Gulati has been working at Apple since 2009 helping develop the custom CPUs used in iPads and iPhones and has now moved on to Google as lead chip architect. Pixel and Pixel XL have so far relied on Snapdragon chips from Qualcomm which lag considerably behind Apple's SOCs. Googles appears to be reconsidering this strategy in an effort to better integrate it's software and hardware improving performance and battery life. Android makers have long foregone the lead to Apple in mobile performance but this may signal a turning point in this strategy.


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  • (Score: 2) by takyon on Thursday June 15 2017, @04:06AM (3 children)

    by takyon (881) <takyonNO@SPAMsoylentnews.org> on Thursday June 15 2017, @04:06AM (#525866) Journal

    Why are Apple's custom ARM chips so much faster than the competition? Is it just because they focus on single-threaded while Samsung Exynos, Qualcomm Snapdragon, Mediatek Helio, etc. try to cram in 6-10 cores?

    What is this specific designer going to reveal to Google or anybody else that couldn't be figured out using other personnel? And will Apple sue Google over what this hire knows?

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  • (Score: 1) by oakgrove on Thursday June 15 2017, @06:41AM (2 children)

    by oakgrove (5864) on Thursday June 15 2017, @06:41AM (#525889)

    Why are Apple's custom ARM chips so much faster than the competition?

    I'm not sure what all the special sauce is that goes into Apples' chips but I do know that they are much larger than the competition. As far as what Google hopes to gain here, consider AMD hiring Jim Keller and the profound effect that had on their efforts culminating with Ryzen. Obviously having a guru in house makes a difference. We'll just have to see.

    • (Score: 1) by anubi on Thursday June 15 2017, @09:11AM (1 child)

      by anubi (2828) on Thursday June 15 2017, @09:11AM (#525922) Journal

      Its been my observation is often just one individual can make or break a company.

      I remember how it was at an aerospace company I worked for when we lost our RF designer to Qualcomm.

      Although management seemed to think all it took was a headhunter to replace him, the rest of us engineers knew we had lost a helluva lot when that man left.

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      • (Score: 1, Insightful) by Anonymous Coward on Thursday June 15 2017, @09:46AM

        by Anonymous Coward on Thursday June 15 2017, @09:46AM (#525927)

        Also, like the old parable of "I don't have to outrun the lion, I only have to outrun *you*", Google doesn't necessarily have to rely on this new hire to bring amazingness to their tablets, they only have to keep him from benefitting Apple.