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Artisanal coffee, anyone?
Cold brew was still a relatively niche market until 2015, when Starbucks introduced the drink in a number of stores; it is now available at every one of its more than 13,000 locations in the United States, 800 of which also offer nitro. It's a coffee with both mass-market appeal and indie credibility. Today, you can find cold brew at a coffee shop where everything is meticulously crafted by hand, and at a Dunkin' Donuts.
The drink's range is expanding even more rapidly when you count canned, bottled and packaged coffees, called "ready to drink" within the industry. You can get that New Orleans-style iced coffee in a school-lunch-size milk carton, or that nitro cold brew in what looks like a beer can. Ready-to-drink, which has long been available in Whole Foods and other upscale markets, is now appearing everywhere. As of last month, you could find bottles of Slingshot Coffee, made by a small-batch company in Raleigh, N.C., at nearly 250 Target stores in the South.
What is cold brew? Essentially, it is a preparation. You steep coffee grounds in room-temperature water (which isn't "cold," strictly speaking) for six to 20 hours (depending on the recipe) to make a concentrate that can be diluted with water and served over ice. By giving up heat, you have to add time.
Cold brew is more than a slowed-down version of hot coffee; it's a noticeably different product. Hot water will bring out the acids in coffee, a characteristic that professional tasters call "brightness." Cold water doesn't but still gets the full range of mouthfeel and sweetness. The absence of acidity in cold brew is even more pronounced when compared with the iced coffee from the dark ages (of a few years ago), when it was almost always made with hot coffee that was chilled in the refrigerator. When hot coffee cools, even more acids develop, many of them unpleasantly harsh.
Cold brew coffee, and nitro.
(Score: 3, Informative) by Lagg on Saturday June 24 2017, @07:30PM (2 children)
My dad told me you can get rid of that if you strain it through the hat you wore when you ran cattle for a week.
No but seriously that's coffee in a nutshell. The idea that you can make something with such unnuanced raw flavor artisan is as funny as the artisanal pepperoni I saw in Denver. You want pussy unamerican shit.
Like Tea.
Also this is some hipster shit. They're selling the venue and brand. Similarly to the round ice cubes that they claim makes your whiskey go down liek 29x smoother. Doesn't surprise me. This was essentially the defining factor of the coffee shops in aforementioned city while I was there. Rather than actual good coffee. Of course Gregory I'm-too-cool-to-not-look-like-I'm-gonna-murder-these-people Zamfotis surely has no reason to play up such coffee fiddling.
Was going to paste some more absurd quotes from the article but there are too many. I swear sometimes I almost get insulted at the level of pre-supposition this shit has. It's coffee, drink it and enjoy it. God.
http://lagg.me [lagg.me] 🗿
(Score: 1) by Ethanol-fueled on Saturday June 24 2017, @09:04PM (1 child)
Sounds like you need your coffee, bud.
(Score: 4, Funny) by Lagg on Saturday June 24 2017, @10:26PM
Ranting at marketing is my coffee.
Why wake up, when cynicism is in yo cup
http://lagg.me [lagg.me] 🗿