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If I mistakenly write "NBC Nitely News," you can probably still tell what program I'm talking about. Nielsen's automated system can't, however, and a report Thursday in The Wall Street Journal details how networks are taking advantage of that fact to disguise airings that underperform with viewers.
It's described as a common practice in the world of TV ratings, where programs with higher ratings can charge advertisers more to run commercials. When an episode performs poorly with viewers, the networks often intentionally misspell the show title in their report to Nielsen, according to the Journal. This fools the system into separating that airing out as a different show and keeping it from affecting the correctly-spelled show's average overall rating.
The report says the practice was initially used sparingly -- for instance, when a broadcast would go up against a major sporting event. But it has now grown fairly common, with NBC misspelling the title of "NBC Nightly News" 14 times since the current TV season began last fall. At one point, that reportedly included an entire week of broadcasts.
[...] Such a practice might be largely for the sake of marketing, with networks typically looking to boast publicly about show performance however possible. Still, it seems odd that Nielsen would allow them to do so with any sort of regularity, given that it ultimately calls the accuracy of its numbers into question.
Source: CNet
(Score: 2) by realDonaldTrump on Saturday July 08 2017, @10:35PM
I hate to tell you this, but we don't make TV for you. We make it for advertisers. Because advertisers write the checks. The advertisers pay. And what they're paying for is to reach the 18-49 demographic. They covet it. If you've ever wanted something so much that you couldn't think about anything else, couldn't do anything else, but you had to grab, grab, grab for it? That's what it is to covet something. And that's how our great advertisers are about the 18-49 demographic. Nothing else matters. Once you hit 50, I'm sorry to tell you, you're nothing to them. Dead to them. They do not want to reach you. And believe me, the networks covet advertisers. So when we make the shows, we make them for the 18-49s, not for you. If you asked the networks, should I take down my aerial? They'd say yes, do it. Because your 18-49 neighbor can get a better signal. A little better. Because TV, the new TV, isn't for you. I mean, sure, they'll put on some reruns for you. The Dick Van Dyke Show, as my friend said. Something from when you were an 18-49. On a secondary channel. Because that costs them very little. They make a little money that way. Why throw away money? But the main channels, the new TV, the hi def, it's all for the 18-49 demo. #TrumpTV